Influence Marketing campain - Session 3 - classwork

Here's my imaginative influence marketing campain



About Buzz&Go, the key slide is the slide talking about the vertuous circle of influence.
It highlight the importance of identifying the right influencers and how you can manage it in order to create content and then increase your visibility on social medias. At least, you'll be able to measure the impact of your influence marketing campain.

Influencer homework

I think influencer marketing can benefit a hotel in a way that for exemple hotel directors sometimes are at the image of his hotel. If the hotel director is friendly with his guest, welcoming everybody and being smily ... The staff might see him as an influencer of how the hotel must work, how the staff must welcome his guests and treat them.

An another exemple : Leonardo Di Caprio (the famous actor) is a strong defensor of the environment. He built a green hotel in an pacific island, he uses of its influence to convince hoteliers to change their way to see the hospitality industry. Trying to think about a sustainable tourism and hospitality business, based on eco friendly materials and practices.

Canva job image exercise

Sales manager position

Class exercise 28-11-15

  I'm looking for an international experience in Sales, more especially in the hotel industry. A good sales director manages a property with his skills in revenue, marketing and communication and i think it is mandatory those days. My missions will be working for a brand with a proactively and working team, i would also like to develop the relationships between the hotel and its market. As a director of sales, my goal will be to make the property a strong and progressive brand over the years.

Cityhub - Amsterdam

- The mainpage video which attracts the potential guest because videos are always more talking than pictures
- The reservation toolbar, very easy and simple to use (look like the airbnb reservation toolbar)
- The cabins are original, it is something between capsule hotels in Tokyo and traditionnal rooms
- The app controled light in the cabin is fun (multicolor, brightness)
- Digital front office (24h/7/7), software easier to use and so much faster rather a traditionnal check-in desk
- Self service bar where you can pay with a high tech bracelet, very ingenious
- One of the concept is "Meet our CityHosts. They'll be your BFF's." It teases generation C because they like to connect
with other people, meet new people and the cityhub concept facilitate it
- They're active on social medias (facebook, twitter and instagram), it is easy to find pictures and videos about the hotel

Class exercise 20-11-15

Job Descriptions

Here are two types of job descriptions that I would like to find after my studies.

Direction of Sales and Marketing - Marriott International - Middle East and Africa (Dubai)

Missions

- Leader of the property’s sales department for properties with bookings over 300 peak rooms and significant local catering revenue
- Manages the property's reactive and proactive sales efforts
- Provides day to day leadership to sales associates
- Implements the brand’s service strategy and applicable brand initiatives
- Evaluates the property’s participation in the various sales channels (
- Develops strong working relationships to proactively position and market the property
- Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives.

Profile

- 4 year college degree.
- Demonstrated skills in supervising a team.
- Lodging sales experience.
- Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.

Director Communication - Le Royal Monceau (Paris)

Missions

- Develop sales and marketing tools
- Creation of promotional package
- Responsible of the management of the hotel website
- Elaborate a communication action plan
- Organisation of public events
- Writing of online articles

Profile

- at least 4 years studies
- 3 to 5 years similar experience in a luxury hotel or in an international envirnment