Influencer homework

I think influencer marketing can benefit a hotel in a way that for exemple hotel directors sometimes are at the image of his hotel. If the hotel director is friendly with his guest, welcoming everybody and being smily ... The staff might see him as an influencer of how the hotel must work, how the staff must welcome his guests and treat them.

An another exemple : Leonardo Di Caprio (the famous actor) is a strong defensor of the environment. He built a green hotel in an pacific island, he uses of its influence to convince hoteliers to change their way to see the hospitality industry. Trying to think about a sustainable tourism and hospitality business, based on eco friendly materials and practices.