The Co-creation tool by Marriott allow guest to give their idea to the brand in order to share ideas between Marriott customers and they're allowed to vote (the brillant count) to select the best idea of the moment.
According to Marriott, it "change travel" because the customers take their part in the Marriott innovation product by giving their ideas to the brand.
The program works as follow : the customer submit his idea through the plateform, then Marriott put it online on the website and other customers are allowed to vote for the best idea. If the customer idea is selected, Marriott will implement it and give to customer an "brilliant" award.
The ideas : One of the ideas which appeal to me is the "Share and earn" technology. Finalist of 2014 brilliant award. I loved this idea because it allows customers through mobile app to give their feedback in real time and rate the service. It is very useful for both the customer and Marriott because guest will not forget something about their experience at the hotel during their holidays and Marriott can accurate his management efficiency within the hotel and also have the ability to respond to unfavorable experiences immediatly.
Marriott decide to select an idea when the idea have the highest rank of votes.
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