jeudi 7 janvier 2016

Compare 2 companies that provide mobile apps - classwork - session 5

Comparing StayNtouch & Checkmate mobile apps


StayNtouch :
- Provides a mobile PMS called Rover (can overlay the existing PMS)
- Provides a channel management system and help to connect with distributors
- A very user friendly app (reduce 80% training time)

The mobile app :
- Guest service and housekeeping have mobile access to PMS via a touch-optimized interface.
- Guests can self check-in and out, view room bill and receive upgrade promotions.
- StayNTouch dramatically streamlines operations and increases margins, and revolutionizes how the hotels connect and engage their guests and how guests experience their hotels.

Client : MGM Resorts International

Checkmate :
What is checkmate ? It is a communication platform for delivering guest service.
What are their services ?
Mobile check in, in-stay conversations, room-ready notification, welcome text message,  collect guest feedback in real time,  real-time service recovery, room upgrade, learn about the client before he arrives (when he will come, if he is a VIP client)

Some of their clients : Radisson Blu, Carlson Rezidor...

Comparison :  
StayNtouch provides a mobile booking engine and channel manager to the hotel when Checkmate focuses on the communication with its communication plateform for guest service.
The big difference is that the hotel using checkmate will be more efficient in collecting preferences of the guests and tries to interact digitally but directly with them when StayNtouch will more focuses on the guest service processes and collecting automatically data. 

How has "mobile" impacted travellers' behavior ?
It impacted travellers behavior because the hospitality industry is traditionnally very linked with the human touch in every process of the stay at the hotel. The big difference now is that having a digital touch with the hotel open new opportunities in communication, in the guest service and obviously it will be a gain of time for the hotel and the guest. The guest will appreciate to not have to call the hotel or send an email to request something from the hotel and the hotel will be able to organize the customer arrival more easily. 

Which app provider you would choose for your hotel and why ?
Based on the whole informations from the two mobile apps i would choose StayNtouch because even if it would be great to gather informations and feedback more easily with Checkmate the fact is, giving the best service to the guests is a requirement and StayNtouch works better about improving the hotel services through its app.
 

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