Webinar Assignement

Because i'm studying hospitality my webinar choose was obviously about a subject related to this topic.
After doing some researches on the internet, i found a webinar with the following subject :
"Next Generation Guest Satisfaction"
I think it was a good choice because we learned in MBA1 with your courses the challenges companies has with the generation C and how important it is to understand what our generation and people younger than us expect in order to increase the guest satisfaction.

First of all, the webinar was authored by some professors of the hospitality division of the Cornell University in New York (US). The intervenant are Bill Caroll, senior lecturer at the Cornell University and Michelle Wohl, VP marketing at Revinate.

During the webinar, i tried to understand the relationship between customer value and marketing and identify the fundamental aspects of modern marketing. I think it's important to understand how travel agent provide value for consumers and the webinar describe it well. Also they focus on the effectiveness of search engine marketing, how to use it and how to give flexibility to the pricing strategy.
Therefore, i learned how to react to customers perceptions of fairness regarding the pricing policies and they explained the importance of promotional plans for a hospitality product for exemple.
Finally, they show us how to organize a firm to be competitive on the long term and how to maintain customer value of a product or service.

I think the most powerful tool of the webinar is that allow us to follow a seminar online everywhere in the world and then benefit from the expertise from the best influencers of a choosen topic. Finally, maybe the only weakness of webinar is that is less interactive than face to face seminars and questions & answers are not part of the game. Good point for the webinar, you can watch it again and again. Also, you can easely share with people concerned by the topic.

Please find below the link of the webinar :
http://www.ecornell.com/external-videos/hospitality-webinar-next-generation-guest-satisfaction/

Unfortunately, they didn't put on their website a webinar download tool but is it free and viewable for all. Also, there is any hard copie like pdf document resuming the webinar.